A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is “being strategic.” However, research shows only 3 out of every 10 leaders has mastered this skill. And since bad strategy is the main cause of business bankruptcy 80% of the time, having leaders that can think, plan, and act strategically is often the difference between success and failure. 

New York Times and Wall Street Journal bestselling author Rich Horwath provides leaders with a framework to master the most important business skill of our time: strategic capability. Rich designed the Strategic Fitness System to help leaders transform the complexity of their business into clear strategic direction. By developing their strategic fitness in the four disciplines of strategy, leadership, organization, and communication, executives will be able to confidently navigate business challenges and create new value to achieve their goals. 

Key Learnings:

  1. Use the Strategic Fitness System to think, plan, and act strategically daily. 
  2. Develop a common understanding and language for strategy. 
  3. Apply tools to transform the complexity of your business into clear strategic direction. 
  4. Discover new insights to innovate in how you create, deliver, and capture value. 
  5. Gain techniques to improve collaboration and lead strategic conversations. 

“I wanted to thank you for your invaluable contribution to the first ever L’Oréal Commercial Conference. Your presentation on Strategic Thinking was both insightful and inspiring and you were the perfect keynote speaker to start the conference. The reaction from the attendees and our leadership could not have been more positive.” 

Tami Brightman, VP of Sales Education & Development, L’Oréal USA

“We brought Rich in to speak on Strategic Thinking to our group of 150 senior leaders and he “hit it out of the park”. His delivery is very engaging and his message resonated with everyone in our conference and every single person walked away with strategic thinking tools and techniques that they’ve committed to applying back in their organizations.” 

Dale Hicks, Manager of Application Development, Intel

“Rich is a polished and engaging speaker. His keynote speech “STRATEGIC” was well received by all team members at our meeting. Rich’s points on thinking, planning, and acting strategically are relevant for all levels in an organization and applicable for their daily lives, both personally and professionally. We look forward to our continued partnership with the Strategic Thinking Institute.” 

Leslie Washburn, Chief of Staff, CorVel
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