AI, Atoms, and the Science of Strategy
How can you leverage the principles of physics to grow your business? In this episode, Rich sits down with Bob Rogers, CEO of Oii.ai and a PhD in physics who studied supermassive black holes. They discuss how Bob’s background as a scientist informs how he thinks about business, how to know when to pivot in a startup, and how cross-pollinating ideas from different domains leads to innovation for customers and patent-worthy ideas.
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Key Quotes
“It’s literally just finding the right level of granularity and detail to tell your story effectively. And that’s a physics concept, but it’s also a storytelling concept, and it’s a business concept for me.”
“I’ve seen a couple of organizations just, we’re putting AI into this, this, this, and this. And it’s like, ooh, it’s a huge mistake. Because you really want to think of it as just another tool. It’s not like, oh, let’s go hammer everything and see what happens, you wouldn’t do that just because you got a new hammer, right?”
“The main thing is, every single person in your organization has patents inside them. That’s the starting point. Start with that mindset. Everybody has patents inside them.”
“Here’s the tricky thing about the pivot. When you’re building a business, a bullseye is a two dimensional object, like X axis and Y axis. But in business, it’s a multidimensional space. So you’re pivoting two degrees in an unknown direction. You’ve got to figure out the orientation and the angle, which is why it’s not simple.”
Practice Makes Profit
How to use a prioritization matrix.
League of Strategic Minds
What is the difference between strategic thinking and strategic planning?
Winsights: Ideas for Advantage
Gary Kasparov, the world chess champion from 1985 to 200, said, “What separates a winner from a loser at the grandmaster level is a willingness to do the unthinkable. A brilliant strategy is certainly a matter of intelligence, but intelligence without audacity is not enough. You must have the guts to explode the game, to upend your opponent’s thinking, and in doing so, unnerve them.” What are you doing to explode the game in your field? What are you doing? That’s innovative. That’s different. And that’s going to upend your opponent’s thinking.
References
Time stamps:
(00:42) Deep Dive Interview with Bob Rogers
(49:54) Practice Makes Profit
(52:05) The League of Strategic Minds
(53:50) Winsights, Ideas for Advantage
Links
Submit a question for Rich to the League of Strategic Minds
Bob Rogers on LinkedIn
Rich Horwath on LinkedIn
Rich Horwath on YouTube
Rich Horwath on Instagram
Strategic Thinking Institute Website
Inc. Magazine’s Top 4 book for 2024: STRATEGIC Book
New executive development platform: Strategic Fitness System
Sign up for Rich’s free Strategic Thinker Newsletter
About the Guest
Bob Rogers
CEO | Co-founder, Oii.ai
About the Host
Rich Horwath, Founder & CEO
Strategic Thinking Institute
Rich is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC, which was named a “top 4 must-read business book for 2024” by Inc. Magazine, and a national bestseller by USA TODAY. He has been the top rated keynote speaker on strategic thinking at national conferences for nearly 20 years.
This Episode Brought to You by the Strategic Thinking Institute
Sharpen your strategic thinking for long-term success.
The Strategic Thinking Institute has developed hundreds of resources to help leaders at all levels think, plan, and act strategically. In addition to facilitating workshops and strategic coaching with executive leadership teams, STI has assessments and products for functional groups such as sales, marketing, finance, human resources, operations, information technology, account management, business development, accounting, clinical, medical, and other technical specialties. STI’s experience in a wide range of industries brings your team the best-of-breed practices and resources to enable your team to outthink and outperform the competition. Remember, be strategic … or be gone.
Strategic Minds Podcast Episodes
Strategic Minds Podcast: Episode 1 – Gold-Medal-Winning Strategy
Strategic Minds Podcast: Episode 2 – Blank Page to Billions: How An “Ideas Guy” Strategizes
Strategic Minds Podcast: Episode 3 – Strategic Leadership Shaped by a Service Mindset
Strategic Minds Podcast: Episode 4 – CEO as Architect of the Future
Strategic Minds Podcast: Episode 5 – Constructing Creative Strategy
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