Road Trip: Scaling Brands To Succeed

What does it take to scale a business for sustained success?

In this episode, Rich sits down with Joel Holland, CEO of Harvest Hosts, a unique membership program for RVers offering stays at over 5,000 locations.

Joel shares his entrepreneurial journey founding and growing Storyblocks into a nine-figure business, culminating in a successful sale to a private equity firm. He dives into the real challenges of starting a company, from nailing the perfect product-market fit to scaling. Joel details his experience jumping domains from a tech startup to scaling Harvest Hosts in the hospitality travel space through leadership, listening, and learning.

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Key Quotes

“Any action is more powerful than inaction.”

“The simplest way to run a good company is hire great people.”

“A lot of times the answers exist either with your customers or your team members. They already know the answer. You just have to find it.”

“So when you’re starting from zero, you’ve got to create brand awareness. You’ve got to convince people, ‘This isn’t too good to be true. Trust us, give us a shot.’ All those things go into product market fit. So it’s frustrating because just having the best product for the best price doesn’t necessarily get you the fit. And so you start to learn that brand is important.”

Practice Makes Profit

Using the Business Model Innovation Framework to think about how your business needs to evolve to remain relevant in your market.

League of Strategic Minds

What’s the most important skill for a leader to possess?

Winsights: Ideas for Advantage

Warren Buffett. Billionaire investor and CEO of Berkshire Hathaway, said “The difference between successful people and very successful people is that very successful people say no to almost everything.” What have you said no to in the past month that’s enabled you to work with greater focus and precision?

References 

Time stamps:

(00:41) Deep Dive Interview with Joel Holland

(46:28) Practice Makes Profit

(49:44) League of Strategic Minds

(50:41) Winsights, Ideas for Advantage

Links

Submit a question for Rich to the League of Strategic Minds

Joel Holland on LinkedIn

Harvest Hosts: https://www.harvesthosts.com

Rich Horwath on LinkedIn
Rich Horwath on YouTube
Rich Horwath on Instagram
Strategic Thinking Institute Website
Inc. Magazine’s Top 4 book for 2024: STRATEGIC  Book
New executive development platform: Strategic Fitness System
Sign up for Rich’s free Strategic Thinker Newsletter

About the Guest 

Joel Holland
CEO of Harvest Hosts

LinkedIn

About the Host 

Photo of Rich

Rich Horwath, Founder & CEO
Strategic Thinking Institute  

Rich is a New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC, which was named a “top 4 must-read business book for 2024” by Inc. Magazine, and a national bestseller by USA TODAY. He has been the top rated keynote speaker on strategic thinking at national conferences for nearly 20 years.

This Episode Brought to You by the Strategic Thinking Institute

Sharpen your strategic thinking for long-term success.  

The Strategic Thinking Institute has developed hundreds of resources to help leaders at all levels think, plan, and act strategically. In addition to facilitating workshops and strategic coaching with executive leadership teams, STI has assessments and products for functional groups such as sales, marketing, finance, human resources, operations, information technology, account management, business development, accounting, clinical, medical, and other technical specialties. STI’s experience in a wide range of industries brings your team the best-of-breed practices and resources to enable your team to outthink and outperform the competition. Remember, be strategic … or be gone. 

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