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The plan is updated with new insights throughout the year to remain relevant.
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The plan clearly identifies a limited number of priorities so we have extreme focus and are not spreading our resources too thin.
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The plan drives my daily activities.
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The plan is a concise summary of the factors that will make or break the business.
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The plan includes insights in all four key areas: market, customers, competitors, and company.
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The plan includes input from people in other relevant functional areas.
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The plan provides a clear road map for reaching our goals.
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The plan shows time frames, metrics, and accountabilities.
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The plan is reviewed at least once a month by the team and modified accordingly.
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The plan includes clearly stated goals, objectives, strategies, and tactics.
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The plan is distilled into 1-2 pages/slides so it is useable.
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The plan shows how we will achieve competitive advantage in our market.
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The plan has helped us profitably grow the business.
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The plan clearly links our goals (what we're trying to achieve) with our strategies (how we will achieve them).
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The plan includes our purpose (mission, vision, values).
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The plan is developed after strategic thinking and planning sessions so it includes new strategies and tactics, not just ones recycled from the previous year.
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The plan includes a thorough assessment of our competitor’s strategies, not just their products and services.
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The plan communicates the strategies in a simple way that is easy for others to understand.
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The plan has been an important part of our business success in the past.
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The plan clearly identifies a winning and differentiated value proposition.