1. Does everyone in your company have the same definition of strategy?
Yes | No
2. Do people understand the difference between goals, objectives, strategies and tactics?
Yes | No
3. Have the different groups in the organization clearly defined their goals and shared them with others?
Yes | No
4. Do you clearly communicate your product/service points of differentiation that customer’s value?
Yes | No
5. Is your group performing different activities than the competition or similar activities in different ways?
Yes | No
6. Is your group using practical tools to identify and prioritize new opportunities to grow the business?
Yes | No
7. Do people make strategic trade-offs by specifically choosing the things they are not going to do?
Yes | No
8. Does the written strategic plan actually drive people’s day-to-day activities?
Yes | No
9. Is there consistent, periodic communication with other functional groups to discuss and align strategies?
Yes | No
10. Are you confident in your group’s strategy?
Yes | No
If you scored less than seven “yeses”, the answer is no. Time for a strategy wake-up call.