A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is “being strategic.” However, research shows only 3 out of every 10 leaders has mastered this skill. And since bad strategy is the main cause of business bankruptcy 80% of the time, having leaders that can think, plan, and act strategically is often the difference between success and failure.

Rich Horwath, CEO of the Strategic Thinking Institute and New York Times bestselling author of eight books on strategy, provides senior leaders with a framework to master the most important business skill of our time: being strategic. Rich designed the Strategic Fitness Framework to help executives transform the complexity of their business into clear strategic direction. By developing their strategic fitness in the four disciplines of strategy, leadership, organization, and communication, executives will be able to confidently navigate every business challenge and create new value to achieve their goals.

  1. Framework to create a common language and consistent understanding of strategy.
  2. Tools to anticipate and adapt to changes in your business situation.
  3. Innovative thinking techniques to evolve your business model to the future state.
  4. How to design differentiated strategies that create competitive advantage.
  5. Methods to facilitate strategy conversations that increase collaboration and alignment across the business.
Strategic book cover

 From the Bestselling Author on Strategic Thinking

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